Virgin Sport (part of the Virgin Group) had recently acquired a firm who were responsible for organising local half marathons and other community sport events. As part of this they commissioned a full rebrand and required an entirely new online presence to support this.
I was hired by the design agency who had just completed the new branding and had tasked me with adapting this into a website which would provide event information, registration and membership for participants.
The core design approach I had was to take the hexagon shape used heavily in their branding and use it as a functional part of the design. It had the effect to make what could be quite plain and functional pages into ones which were both playful and would encourage higher levels of engagement from the users.