One hundred LCF fashion design students were chosen to sell their final pieces on ASOS. There would only ever be one of each design, totally unique and not to be reproduced. The range was called LTD100, and the identity was taking cues from the handmade bespoke feel of the products we were selling. The LTD100 project was a fantastic one to work on and one which I was lucky to have worked on print, video, styling and art direction. To see a project like this through from start to finish and to have ownership of so many areas is very rewarding.

Role: Senior Designer