Over two years, I worked closely with one of the worlds most recognisable organisations, Amnesty International. Looking at the way it communicates and engages with supporters and donors both on and offline – a huge undertaking by any standards.
They were a fantastic client to work with, showing a real passion not just to drive the site forward, but to create one better than any other charity site out there.
The core design adapts Amnesty’s instantly recognisable ‘hi-vis’ campaign signs and uses these as mastheads across the site with particular varied use on the campaign pages themselves. A balance had to be struck between functionality in design and one which was visually appealing / effective for the client.
A challenging brief, and one which has entirely different needs of its users, and requirements from the brand. More targeted user journeys, and less casual browsing. The entire structure of the site is built around individuals beliefs to help and make a difference.