The iPhone app for ASOS is a project I personally advocated internally at ASOS as far back as early 2009. It wasn’t until the very end of 2011 that it became a reality. Good things come to those who wait as they say and this app is no exception. It was a steep learning curve for myself and the team but a fantastic challenge nevertheless. Working closely with a UX team, our brief was to create a perfect visual marriage of the ASOS style guide and the iOS style guidelines. I believe the app does this, and delivers a fantastic shopping experience at the same time.