The iconic luxury retailer is looking to invest £40m over the next five years into digital across the business. Key to which is the redevelopment of their website. Having experienced rapid volumes of tablet and mobile traffic (more than 50%), it was important to cater for these users with the new design.

Working with an external agency for build, all design was carried out in house. Improved UX, a cleaner / simpler on-brand design, and a ‘touch-first’ approach saw an almost immediate uplift in conversion across mobile and desktop.

Econsultancy Review

Role: Senior UX & UI Designer

Client: Selfridges & Co.