Over two years, Razorfish London worked closely with one of the worlds most recognisable organisations, Amnesty International. Looking at the way it communicates and engages with supporters and donors both on and offline – a huge undertaking by any standards.
Amnesty International was a fantastic client to work with, showing a real passion not just to drive the site forward, but to create one better than any other charity site out there.
A challenging brief, and one which has entirely different needs of its users, and requirements from the brand. More targeted user journeys, and less casual browsing. The entire structure of the site is built around individuals beliefs to help and make a difference.