Hello
My name is James. I am a multi-disciplined senior graphic designer currently based in London. I have experience in developing innovative print and interactive design across a range of different media for numerous clients with passion and attention to detail to create a fantastic experience.
I have worked in a number of roles both agency and client side, picking up a wide variety of experiences from both. I have a broad understanding of usability, accessibility and industry standards to create a clear and exciting user experience. I work well both as a team member and leader, under pressure with tight deadlines to produce a consistent high standard of work.
Over the next two years, Razorfish will be responsible for spearheading the Amnesty International UK digital strategy. It will change the way it communicates and engages with supporters and donors both on and offline. A huge undertaking by any standards. Amnesty is a fantastic client to work with, there is a real passion from them to not just create a site better than they had before, but one that is better than any other charity out there. Razorfish works with the same goals in mind and the first release is a step in that direction. This release is focused on the membership and donation areas of the site. Before, these areas were difficult to find, and equally difficult to navigate through. The focus was to simplify and shorten the journey for joining or donating while introducing the benefits of both throughout.
The first phase of the Amnesty site were the Blogs and local groups. Our priority was to develop the visual language, grids, type and other rules. Globally, Amnesty has a very well recognised identity. However in the UK has its own variation on the global identity. The objective was to create an online presence that married these two identities in a way that worked online. The blogs area of the site is the first to implement this new visual language so it was important to get it right not only for this section, but to ensure it can be expanded and rolled out across the whole site.
Razorfish was tasked with redeveloping Kurt Geiger online in the UK. Looking to expand their product range from footwear to include a full range of accessories, Kurt Geiger needed an online store that could reflect and adapt to this growth. Working closely with the client, I looked at a variety of treatments for the homepage. Kurt Geiger have some beautiful campaign imagery so it made sense for these shots to be the main focus of the homepage.
Razorfish is responsible for regular improvements and additions to the Audi UK site. We are frequently asked to look at new homepage concepts. This could be an urgent request based on an event such as the Le Mans win, a seasonal update or promotion for a new model. These are some examples of homepages that I have produced.
To coincide with a nationwide campaign promoting their coffee, McDonald’s asked Razorfish to create an interactive piece, which would allow anyone to share their coffee moments. The answer was to create a Facebook application which allowed anyone to share their experiences of drinking McDonald’s coffee. With prizes available for the winners, the app had a fantastic response rate during its two week run.
Razorfish was asked by McDonald’s to promote an offer for students that gave them free extras with their meals (fries, drink and so on). We needed to create a digital campaign directly targeting students. To help emphasise that students can ‘get more at McDonald’s’, we created a series of interactive banner adverts that had a little more to them. Hidden behind each banner ad was a classic platform game. Click ‘Get more from this ad’ to play the game.
Part of being a Nespresso customer is the club membership. It holds special members events, offers discounts and even remembers a customers order of their favourite coffee. Nespresso asked Razorfish to explore ways in which this could be extended to Facebook. The pitch work focused on exclusive Facebook content for existing Nespresso club members, and helped publicise the benefits to new or non-members.
© 2012 James Davie