Working with BBH London, we were asked by Bang & Olufsen to create a beautiful and compelling campaign site to mark the launch of their new BeoSound range. The launch was in conjunction with Paul McCartney and his new album, New. This was a fantastic opportunity to work with an iconic brand and artist. Allowing us to create a visually stunning campaign site..
Following an intensive pitch process in which I was directly involve, Razorfish was successful in securing the C&A European account. It is a fantastic opportunity to transform their online experience, from the way collections are presented through to the core relationship between the customer and the site. We ensured that the concept went much deeper than a simple reskin of their existing experience.
I was brought in on a freelance basis to head up a project to redefine the digital presence of the brand. A complete overhaul not just in terms of design but the internal processes and development cycles too. Rebuilding the site for a multi device audience, there was great scope to bring the site up to the same standard as the instore experience. This brief covered not only the online redesign and rebuild, but looked at the internal digital processes, tone of voice and long term digital strategy.
Over the next two years, Razorfish will be responsible for spearheading the Amnesty International UK digital strategy. It will change the way it communicates and engages with supporters and donors both on and offline - a huge undertaking by any standards. Amnesty is a fantastic client to work with, showing a real passion not just to create a site better than before, but one that is better than any other charity out there. Razorfish works with the same goals in mind and the first release is a step in that direction. This release is focused on the membership and donation areas of the site. These areas were difficult to find, and equally difficult to navigate through. The Razorfish focus was to simplify and shorten the journey for potential members or donors while introducing the benefits of both throughout.
Razorfish was tasked with redeveloping Kurt Geiger online in the UK. Looking to expand their product range from footwear to include a full range of accessories, Kurt Geiger needed an online store that could reflect and adapt to this growth. Working closely with the client, I looked at a variety of treatments for the homepage. Kurt Geiger have some beautiful campaign imagery so it made sense for these shots to be the main focus of the homepage.
Working with Albion London, I was closely involved in revising the digital brand guidelines for Jose Cuervo tequila. We worked with the client to take their existing brand assets, focus in on the key elements and give them a fresh feel. As a brand they have a strong identity which we didn't want to lose, our aim was to clean and simplify their existing library.
To coincide with a nationwide campaign promoting their coffee, McDonald’s asked Razorfish to create an interactive piece, which would allow anyone to share their coffee moments. The answer was to create a Facebook application which allowed anyone to share their experiences of drinking McDonald’s coffee. With prizes available for the winners, the app had a fantastic response rate during its two week run.
One hundred LCF fashion design students were chosen to sell their final pieces on ASOS. There would only ever be one of each design, totally unique and not to be reproduced. The range was called LTD100, and the identity was taking cues from the handmade bespoke feel of the products we were selling. The LTD100 project was a fantastic one to work on and one which I was lucky to have worked on print, video, styling and art direction. To see a project like this through from start to finish and to have ownership of so many areas is very rewarding. These shots are a mix of 2 years of the LTD100 concept.