Razorfish was tasked with redeveloping Kurt Geiger online in the UK. Looking to expand their product range from footwear to include a full range of accessories, Kurt Geiger needed an online store that could reflect and adapt to this growth. Working closely with the client, I looked at a variety of treatments for the homepage. Kurt Geiger have some beautiful campaign imagery so it made sense for these shots to be the main focus of the homepage.
The iPhone app for ASOS is a project I personally advocated internally at ASOS as far back as early 2009. It wasn't until the very end of 2011 that it became a reality. Good things come to those who wait as they say and this app is no exception. It was a steep learning curve for myself and the team but a fantastic challenge nevertheless. Working closely with a UX team, our brief was to create a perfect visual marriage of the ASOS style guide and the iOS style guidelines. I believe the app does this, and delivers a fantastic shopping experience at the same time.
Over the next two years, Razorfish will be responsible for spearheading the Amnesty International UK digital strategy. It will change the way it communicates and engages with supporters and donors both on and offline - a huge undertaking by any standards. Amnesty is a fantastic client to work with, showing a real passion not just to create a site better than before, but one that is better than any other charity out there. Razorfish works with the same goals in mind and the first release is a step in that direction. This release is focused on the membership and donation areas of the site. These areas were difficult to find, and equally difficult to navigate through. The Razorfish focus was to simplify and shorten the journey for potential members or donors while introducing the benefits of both throughout.
One hundred LCF fashion design students were chosen to sell their final pieces on ASOS. There would only ever be one of each design, totally unique and not to be reproduced. The range was called LTD100, and the identity was taking cues from the handmade bespoke feel of the products we were selling. The LTD100 project was a fantastic one to work on and one which I was lucky to have worked on print, video, styling and art direction. To see a project like this through from start to finish and to have ownership of so many areas is very rewarding. These shots are a mix of 2 years of the LTD100 concept.
A key client of Razorfish, Audi was an incredibly inspiring brand to work with. There is a real ambition to become, not just the best car brand, but the single best brand in the world. Through a series of large build projects, and regular updates to their homepage content, we ensured that Audi remained in front as far as their digital presence was concerned. Often outperforming the competition in terms of web traffic and conversion from online queries.
McDonald's run their campaigns and promotions across a number of channels. We are asked to look at these campaigns and apply them to Facebook, YouTube, as takeovers on third party sites or as pages on the main McDonald's site. The content can either be an adaptation of an ATL creative or online only where we will work from concept through to production.
To coincide with a nationwide campaign promoting their coffee, McDonald’s asked Razorfish to create an interactive piece, which would allow anyone to share their coffee moments. The answer was to create a Facebook application which allowed anyone to share their experiences of drinking McDonald’s coffee. With prizes available for the winners, the app had a fantastic response rate during its two week run.
We build and maintain a lot of work for Blackberry UK, from homepage updates and site maintenance to product launches. These are a few examples of the homepage designs I’ve had the chance to work on. Fast turnaround times, beautifully crafted graphics and acute attention to detail are needed on these briefs.